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Reval Denim Guild
Edition
Our vision for Absolut speaks of past and present with a hint of magic and nobility.
A simple reminder not to take all matters too seriously and that you are,
and always will be a free spirit.
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The
Collaboration

Our vision for Absolut speaks of a flamboyant combination of past and present with a hint of magic and nobility. Each bottle is enchanted with a ruff collar, an element worn by both nobles and jesters of the court. The stripes on the bottle derive from our iconic jeans - the Visionary Pants, witch too reflect the playful spirit of court jesters and harlequins of the past. In a way, we see jokesters reflecting the vibe of alcohol. As an escape from reality, they were the only ones who were allowed to make fun even of the king himself. Vodka, a combined spirit of water and ethanol can play tricks on our mind and body, similar to a medieval jester, who could freely speak his mind without causing offence, using humour to jibe and joke about the lords and ladies. A simple reminder not to take life and all matters too seriously and to continue being true to your free spirit.

There is no point of doing if not done
exceptionally and therefore - do it with all
your heart.
The story of
Reval Denim Guild


"There is no point of doing if not done exceptionally and therefore - do it with all your heart".

This is how Reval Denim Guild was brought to existence. Inspired by our vibrant heritage and timeless grace of fine craftsmanship, we united great tailors, hat makers and artisans specialized in the practice of specific crafts, giving a meaning to what we wear and how it is made.

The story of
Reval Denim Guild


"There is no point of doing if not done exceptionally and therefore - do it with all your heart".

This is how Reval Denim Guild was brought to existence. Inspired by our vibrant heritage and timeless grace of fine craftsmanship, we united great tailors, hat makers and artisans specialized in the practice of specific crafts, giving a meaning to what we wear and how it is made.


Dedicated to excellence together with innovation the very first denim guild in the world stands for traditional methods, remarkable products with stories behind them. Just like in olden times, all is done by the same hands under the same roof in the Guild’s hometown, Tallinn, and this is the way we will always keep it.

In 2010 the three denim artisans Sten Karik, Joan Hint and Peep Vähi came together with a shared passion for traditional handcraft. For three years they searched for the most passionate tailors and finest fabric makers the land had to offer. In these years they practiced the crafts, learned all there was to learn, travelled the whole of Europe alike the merchants of former times and spent countless hours with their noses in manuscripts and dusty old books in search of the long forgotten roots.

This lead the young artisans to the launch of their first small collections and the iconic two-coloured jeans that are patented worldwide. Finally in 2013 the Reval Denim Guild was officially brought to existence and their creativity hasn’t stopped enriching our surroundings ever since!

The story behind

We like to think we do not make just clothes, but perhaps also give value as storytellers and reminders of how things around us could be done, once again.

Absolut.
Tähelepanu! Tegemist on alkoholiga.
Alkohol võib kahjustada teie tervist. Kui jood, ära sõida!

TÄHELEPANU! TEGEMIST ON ALKOHOLIGA. ALKOHOL VÕIB KAHJUSTADA TEIE TERVIST.

TERE TULEMAST

SA PEAD OLEMA VANEM KUI 21, ET SISENEDA LEHEKÜLJELE. SISESTA SÜNNIAASTA JA KUUPÄEV, NÄITEKS 1978 05 12

Absolut.
Tähelepanu! Tegemist on alkoholiga. Alkohol võib kahjustada teie tervist. Kui jood, ära sõida!